Principal Tower EC2

Designed by Foster + Partners, Principal Tower enjoys a prestigious location Principal Tower enjoys a prestigious location overlooking the heart of the City of London, the top global financial centre, and Shoreditch, the trend-setting capital of the world, poised to become an iconic addition to the London skyline.

The 50-storey residential development is situated within Principal Place, a true mixed-used destination, home to the 600,000 sq ft Amazon headquarters building as well as 28,000 sq ft of retail space.

Surrounded by numerous restaurants, cafes and bars. Principal Tower is positioned on a half-acre piazza, with lively space and cultural events being hosted throughout the year.

Residents also benefit from amenities that include a lap pool, spa, gym, cinema, 24-hour concierge and residents’ lounge. Located within a 5-minute walk to London Liverpool street which will feature the brand-new Crossrail station expected to open in 2020, as well as the world’s financial powerhouse of the London stock exchange.

Key features

  • Incredible 5* amenities including lap Pool and Residents Lounge
  • Amazon HQ on site occupying over 600,000 sq ft
  • Located in the heart of Shoreditch
  • Designed by Foster + Partners
  • Short walk to London Liverpool Street


  • Liverpool Street (0.4 miles) Liverpool Street (0.4 miles)
  • Shoreditch (0.3 miles) Shoreditch (0.3 miles)


  • 24hr Concierge
  • Cinema
  • Gym
  • Health Spa
  • Lift
  • Swimming Pool


Southbank & The City

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