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Principal Tower

Southbank & The City

Principal Tower

Designed by Foster + Partners, Principal Tower enjoys a prestigious location Principal Tower enjoys a prestigious location overlooking the heart of the City of London, the top global financial centre, and Shoreditch, the trend-setting capital of the world, poised to become an iconic addition to the London skyline.

The 50-storey residential development is situated within Principal Place, a true mixed-used destination, home to the 600,000 sq ft Amazon headquarters building as well as 28,000 sq ft of retail space. Numerous restaurants, cafes and bars are just around the corner. A half-acre piazza will be a lively space with cultural events being hosted throughout the year. Principal Tower will face onto a newly created landscaped piazza, with trees and green spaces. Residents also benefit from amenities that include a lap pool, spa, gym, cinema, 24-hour concierge and residents’ lounge.

Located within a 5-minute walk to London Liverpool street which will feature the brand-new Crossrail station expected to open in 2020, as well as the world’s financial powerhouse of the London stock exchange.

Key Features

  • Incredible 5* amenities including lap Pool and Residents Lounge
  • Amazon HQ on site occupying over 600,000 sq ft
  • Located in the heart of Shoreditch
  • Designed by Foster + Partners


  • Liverpool Street (0.4 miles)
  • Shoreditch High Street (0.3 miles)


  • Swimming Pool
  • 24hr Concierge
  • Development Cinema


  • Lift
  • Gym
  • Health Spa